Our Story
Pure sugarcane goodness for your sweet tooth.
A culinary heritage over 3,000 years old gave us Gur (Jaggery), extracted from sugarcane to lend its earthy sweetness to desserts and even savoury delicacies. Ayurveda extolls its virtues for our health and wellness. We bring you a sweetener that echoes the qualities of Gud, but can be used as easily as refined sugar. Purer and healthier, it replaces sugar in any recipe, giving it depth of colour & flavour.
100% Chemical-Free
Non-sulphur, no added colouring, no preservatives. We use traditional open-pan methods ensuring every grain retains its natural goodness.
Ayurvedic Heritage
Recommended by Ayurveda for 3,000+ years. Acts as a detoxifying agent โ cleanses the respiratory tract, lungs, and digestive system.
Natural Energy Booster
Rich in iron, calcium, magnesium, zinc, copper & potassium. Unlike refined sugar's spike-and-crash, jaggery gives sustained energy.
No Empty Calories
A healthier substitute to refined white sugar. Replace sugar in any recipe โ be it cooking or baking, you can't tell the difference.
Our Journey
Founded
PURO Enterprises begins its 50+ year journey in the sugar industry.
IKSU Launch
Premium jaggery brand IKSU is born โ Cane of Good Health.
Premium Range
Expanded catalogue: Gur, Sharkara, Cashews and more variants.
Online
IKSU goes digital โ premium products delivered across India.










