Est. 1974
Our Story
From sugarcane fields to your kitchen — 50+ years of crafting nature's sweetest gift.
Our Heritage
Rooted in earth,
refined by craft.
A culinary heritage over 3,000 years old gave us Gur (Jaggery) — extracted from sugarcane to lend its earthy sweetness to desserts and savoury delicacies. Ayurveda extolls its virtues for health and wellness.
Our traditional open-pan cooking method slowly concentrates fresh sugarcane juice over gentle heat, preserving every mineral and the rich, caramel depth of flavour. No chemicals. No shortcuts. Just patience and craft, the way it's been done for generations in India's sugarcane heartlands.
We bring you a sweetener that echoes the qualities of Gud but can be used as easily as refined sugar — purer, healthier, and full of character.
Milestones
Our Journey
PURO Enterprises Founded
Our parent company began operations in India's sugar belt, laying the foundation for decades of expertise in sugarcane processing.
IKSU Brand Launched
The IKSU retail brand was born — bringing premium, chemical-free jaggery powder directly to health-conscious families.
Premium Range Expanded
We introduced new products including combo packs, cashew jaggery powder, and larger family-size options.
Online Store Launched
IKSU goes digital — shop our full range online with doorstep delivery across India.
What Drives Us
Our Values
Purity
No chemicals, no sulphur, no preservatives. Just pure, unrefined sugarcane goodness — the way nature intended.
Tradition
Our open-pan cooking method has been passed down through generations, slow-cooking sugarcane juice to preserve every mineral.
Health
Rich in iron, calcium, magnesium, zinc, copper, potassium and phosphorus — a wholesome alternative to refined sugar.
Sustainability
We partner with 120+ local farms, supporting sustainable agriculture and ensuring fair prices for our sugarcane farmers.
Years of Heritage
Partner Farms
Products
Natural
The Company
Packed & Marketed by PURO Enterprises
PURO Enterprises has been at the forefront of sugarcane processing in India since 1974. With deep expertise in sourcing, processing, and quality control, PURO is the trusted backbone behind the IKSU brand. Every packet of IKSU jaggery powder is crafted under strict quality standards, ensuring you receive nothing but the best.
Ready to taste
the difference?
Discover our range of premium jaggery products — crafted with care, packed with goodness.